Why Promote Cheap USB Lanyards

- Jul 02, 2018 -

USB lanyards are usually worn around the neck, which has a USB memory stick hanging off of it, can make the perfect corporate gift. This is for a number of reasons.00000402.jpg

Firstly, you can brand both the lanyard itself and the USB device with your company logo (and you can even go as far as customizing the lanyard so it is made out of an interesting fabric like denim, PVC, leather, neoprene or rubber, and customising the shape and appearance of the USB device), so when people are using or wearing it, they will be developing a better recognition of your brand, as well as having it on display for others to see. People wear lanyards all the time, around the office or at events they are attending, and use them at home as holders for their keys, mobile phones and all sorts of other things, so the lanyard you give out could be looked at over and over again, each time strengthening the bond between your customer and your brand.

Secondly, as, even though they can now be bought incredibly cheaply, USB devices are thought of as “gadgets”, they have a good perceived value in your customer’s mind, both in terms of financial value and usefulness. People enjoy being given things like this as free gifts, as it makes them feel not only like they are getting something desirable for nothing, but also like your company appreciates them enough to give them something really helpful.

Thirdly, of course, that USB stick they are wearing can be preloaded with all sorts of information that can help you make a sale. Depending on when and where you give out your USB lanyards, the content you will want to give them varies, but make sure it is engaging or they may just delete it and use the stick for their own content (which isn’t a total loss of course, they are still looking at your branding).

If you give them out at a seminar or training event, then you can include further information on the areas discussed and how your company fits in. If you are giving them out at a sporting event, consider more light hearted and fun content, but make sure it is all relevant to what you do, or at least has your branding all over it.

USB lanyard can be mass produced to your specifications very cheaply, especially if you buy them in bulk. This is always a good idea, as you will see a reduced cost per unit and can keep any unused lanyards to load up with different content for future events. It is certainly worth considering them as a corporate gift option.


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